Wanjiru Gathanga

I'm a Brand Strategist, Researcher & Facilitator

I’m an African Brand Strategist, Researcher, and workshop Facilitator based in Nairobi Kenya.

I believe that Africans are the experts on Africa, which makes us the best-positioned people to solve the social challenges we face in our communities, countries and the continent. My goal is to help social impact-driven entrepreneurs create strong brand strategies to reach their goals of influencing change in society.

Wanjiru Gathanga

Brand Strategist

Building Strong Brands for Change

Brand strategy is the blueprint for turning powerful ideas into impactful realities. As a Brand Strategist and Developer, I’ve helped individuals and teams across Africa craft compelling brands that align their vision with their mission.

I’ve facilitated numerous brand thinking sessions and workshops, working with organizations like Hiil Uganda, Amani Institute, and Brand The Change Academy. My experience includes over 100 hours of online brand strategy co-creation sessions.

By investing in your brand, you can achieve more. 

If you’re a social entrepreneur feeling stuck, let’s work together to create a brand that empowers your mission. Schedule a workshop or co-creation session today.

By investing in brand, you can...

Communicate your values clearly.

Communicate your values clearly.

Clearly convey your values, ensuring they are understood and embraced by your audience.

Build trust & credibility.

Build trust & credibility.

Establish trust and credibility, making your brand a reliable choice in the eyes of consumers.

Spread your message effectively.

Spread your message effectively.

Amplify your message, ensuring it reaches and influences the people who matter most.

Reach the right audience.

Reach the right audience.

Effectively target and engage the right audience who resonate with your brand's mission and offerings.

"Brand is the sum total of how someone perceives a particular organization. Branding is about shaping that perception."​

Ashley Friedlein, founder and CEO of Guild

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Transformative
Brand Training Workshops

Unlock the potential of your brand with expert guidance tailored for social entrepreneurs. I facilitate dynamic brand training workshops designed to help you think like a brand strategist, master the fundamentals of branding, and engage in hands-on, co-creative sessions to build and refine your own brand. 

With a proven track record of facilitating workshops at leading international social development institutions such as 

Brand The Change, Hiil Innovation Hub, Amani Institute, Bowie, and Next Innovation with Japan (NINJA) Accelerator Programme, and MESH I bring a wealth of experience and insights to empower your brand’s growth.

Whether you’re starting from scratch or looking to elevate your existing brand, my workshops offer the tools, strategies, and collaborative environment you need to succeed.

Work Experience

At Brand The Change, I am a full-time Brand Researcher, Strategist & Facilitator. Alongside the changemakers in our global community, we learn how to leverage the power of brand for social and environmental change through our branding courses, events, tools and resources.

At Aisanguyan Safaris, I work alongside the CEO and Founder to set up the operational brand framework and continuously consult on brand communication, marketing, and advertising.

At Nalima, I am building the brand through co-creation workshops with the founders, taking responsibility for the brand’s identity, reputation and all communications to our audiences and stakeholders

Co-creating changemaking African Brands.

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